"None of the early American practitioners invented industrial design....Nor was the profession conceived abroad and introduced [into America]....[I]industrial design emerged in the United States as a distinct calling in direct response to the unique demand of the....machine age for individuals who were qualified by intellect, talent and sensitivity to give viable form to mass-produced objects."
Arthur J. Pulos, "American Design Ethic, A History of American Industrial Design to 1940", MIT, Cambridge, Mass 1983.
Raymond Loewy is one of the principal inventors of modern industrial design; he redefined the look of naturally everything starting from logos and to locomotives.
Bibliography
Ann Lee Morgan (editor), James M. Alexander from "Contemporary Designers", St. James Press, London and Chicago, 1985)
Raymond Loewy – "Industrial Design", Overlook TP (September 5, 2000)
Raymond Loewy – "Never Leave Well Enough Alone", Johns Hopkins Paperbacks edition, 2002
Arthur J. Pulos - "American Design Ethic, A History of American Industrial Design to 1940", MIT, Cambridge, Mass 1983.
Gideon, Siegfried - Mechanization Takes Command: A Contribution to Anonymous History. New York: Norton, 1969.
Angela Schoenberger – "Raymond Loewy: Pioneer of American Industrial Design". Prestel-Verlag, Munich, 1990
References:
Glenn Porter – "Troubled Marriage: Raymond Loewy and the Pennsylvania Railroad"
Stanley Marcus - "Minding the Store"
Alexander, M. J. (1985) - "Raymond Loewy: an American industrial designer"
Dennis Adler – "The Art of the Sports Car: The Greatest Designs of the 20th Century"
Brad Weed – "Visual Interaction Design: The Industrial Design of the Software Industry"
Sources:
www.designboom.com/portrait/loewy_transportations.html
www.raymondloewy.com
www.raymondloewyfoundation.com
www.loewygroup.com
www.hud.ac.uk
www.://sigchi.org
www.studebakermuseum.org
www.oobject.com/category/12-classic-raymond-loewy-designs/
www.art.net/Lile/loewy/designer.html
www.coachbuilt.com/des/l/loewy/loewy.htm
www.answers.com/topic/henry-dreyfuss
www.goodreads.com
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