After the Wall Street crash in 1929 American companies turned to the field of industrial design hoping to increase sales and simply survive. It was the first time that the product design was taken so seriously.
Loewy was on of the first designers who clearly understood the link between design and the economy.
He said:
"Between two products equal in price, function, and quality, the better looking will outsell the other".
"The goal of design is to sell, the loveliest curve I know is the sales curve".
It was a real challenge to work during the Depression. Raymond Lowey managed to design products that sold extremely well. His bright outstanding designs brought a feeling of optimism in to 1950s.
The Streamline Design represented the new fast moving future, with its technological and visual innovations, advocating consumers demand.
One of the distinctive characteristics of Streamline design, a visual simplification of the product, by hiding all the unwelcome elements inside the clean lines shell, had an impact of lowering production costs.
Loewy was on of the first designers who clearly understood the link between design and the economy.
He said:
"Between two products equal in price, function, and quality, the better looking will outsell the other".
"The goal of design is to sell, the loveliest curve I know is the sales curve".
It was a real challenge to work during the Depression. Raymond Lowey managed to design products that sold extremely well. His bright outstanding designs brought a feeling of optimism in to 1950s.
The Streamline Design represented the new fast moving future, with its technological and visual innovations, advocating consumers demand.
One of the distinctive characteristics of Streamline design, a visual simplification of the product, by hiding all the unwelcome elements inside the clean lines shell, had an impact of lowering production costs.
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