In early 1920 German Bauhaus design school created first serious efforts to integrate art and engineering for modern mass production. The main moving force was an architect Walter Gropius, who later moved to the United States. The influence of the Bauhaus school had a world wide impact and by the 1930 four independent industrial design consultancies were established in New York. Raymond Loewy was one of these.
"Then dark interiors and ungainly machines of the century's early years gave away in the 1920s and 1930s to the brighter, smoother, more colorful, and constantly changing look of the modern era. Americans welcomed this designed world: the modern age meant endless novelty in goods and services, in the interiors of homes, stores, and offices, in automobiles and appliances, and in all the things in manufactured world.
The coming of mass production had removed ancient constraints on output and unleashed enormous quantities of goods."(1)
As Loewy rights in his book "Never leave well enough alone":
"In 1942 it became clear that industry should get prepared for the post war period in order to be able to absorb the demobilized G.I.'s as fast as they could be released: also in order to reduce or eliminate a potentially disastrous production gap between war production and post war manufacturing. This had to be done without interfering in the slightest with war production. In fact, it was often impossible to even reach the engineers, and we did our best to go ahead on our own. For instance when the war ended we had succeeded in developing a complete line of entirely new automobile bodies for Studebaker, ready for the tool and die makers… It was without using any critical materials and naturally without any guidance as to what postwar automobile styling likely to be. We used our judgment, and we were lucky enough to guess right. …However, our luck was helped to some extent by a certain amount of logic which we applied to the problem. Simple, sound factors such as better visibility, lighter weight, and fast, slender appearance."
(1)
Glenn Porter (author), "Never Leave Well Enough Alone", Introduction to the John Hopkins Edition, 2002
"Then dark interiors and ungainly machines of the century's early years gave away in the 1920s and 1930s to the brighter, smoother, more colorful, and constantly changing look of the modern era. Americans welcomed this designed world: the modern age meant endless novelty in goods and services, in the interiors of homes, stores, and offices, in automobiles and appliances, and in all the things in manufactured world.
The coming of mass production had removed ancient constraints on output and unleashed enormous quantities of goods."(1)
As Loewy rights in his book "Never leave well enough alone":
"In 1942 it became clear that industry should get prepared for the post war period in order to be able to absorb the demobilized G.I.'s as fast as they could be released: also in order to reduce or eliminate a potentially disastrous production gap between war production and post war manufacturing. This had to be done without interfering in the slightest with war production. In fact, it was often impossible to even reach the engineers, and we did our best to go ahead on our own. For instance when the war ended we had succeeded in developing a complete line of entirely new automobile bodies for Studebaker, ready for the tool and die makers… It was without using any critical materials and naturally without any guidance as to what postwar automobile styling likely to be. We used our judgment, and we were lucky enough to guess right. …However, our luck was helped to some extent by a certain amount of logic which we applied to the problem. Simple, sound factors such as better visibility, lighter weight, and fast, slender appearance."
(1)
Glenn Porter (author), "Never Leave Well Enough Alone", Introduction to the John Hopkins Edition, 2002
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