Often Lowey is referred to as inventor of the streamline style. The most important characteristics of the style are speed lines and streamlined forms that symbolize the dynamism of the modern times. Loewy tried to create a feeling of the innate kinetic energy in his objects. One of his great concepts was disguising a product's functional part under a fashionable shell.
Loewy introduced curved rear windows in cars- as an example the 1954 Studebaker Champion. He brought some important improvements into different areas of the daily life such as smooth kitchen surfaces for easy cleaning and more headroom inside airplanes. In every product he designed the goal was to make it more "user-friendly" and visually attractive.
The stuff of the Loewy design team was numerous but he managed to constantly dominate the whole design process and the design philosophy of the company. Loewy had been not only a talented designer but also a great manager. He used to say: "First and foremost we apply our creativity to generating ideas". Loewy not only generated ideas but also accumulated young and talented designers of that time. One of the great examples is the Star Liner that is also known as the "First American Sports Car". Most of the design work on that car is done by Robert E. Brouke (1916-1996), although Loewy usually receives the credit. The innovative characteristics of the car included concealed radiator, limited use of chrome, and wider and lower appearance than what was standard at the time.
Working for NASA Skylab, conducted from 1967 to 1973 was on of the most important challenges for Raymond Lowey. With the help of his design team Lowey remarkably improved the conditions of the astronauts on long missions by suggesting inclusion of a viewing porthole, which allowed the astronauts to have a view of earth.
Loewy also installed a triangular dining table, a concept that no man from the three-person crew could be at its "head".
Loewy introduced curved rear windows in cars- as an example the 1954 Studebaker Champion. He brought some important improvements into different areas of the daily life such as smooth kitchen surfaces for easy cleaning and more headroom inside airplanes. In every product he designed the goal was to make it more "user-friendly" and visually attractive.
The stuff of the Loewy design team was numerous but he managed to constantly dominate the whole design process and the design philosophy of the company. Loewy had been not only a talented designer but also a great manager. He used to say: "First and foremost we apply our creativity to generating ideas". Loewy not only generated ideas but also accumulated young and talented designers of that time. One of the great examples is the Star Liner that is also known as the "First American Sports Car". Most of the design work on that car is done by Robert E. Brouke (1916-1996), although Loewy usually receives the credit. The innovative characteristics of the car included concealed radiator, limited use of chrome, and wider and lower appearance than what was standard at the time.
Working for NASA Skylab, conducted from 1967 to 1973 was on of the most important challenges for Raymond Lowey. With the help of his design team Lowey remarkably improved the conditions of the astronauts on long missions by suggesting inclusion of a viewing porthole, which allowed the astronauts to have a view of earth.
Loewy also installed a triangular dining table, a concept that no man from the three-person crew could be at its "head".
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