Loewy was a star figure. And as a true star he maintained a luxury lifestyle. He had homes in France, Mexico, and various locations in United States. His world wide image was enhanced by his design offices in London, Paris, San Juan, and Sao Pauli and others.
New profession of industrial design became an exciting and popular element of the modern lifestyle. Struggling through the taught times of the Great Depression industrial design became a beacon of the production industry.
Raymond Loewy's office covered a huge amount of the products successful due to its new design concept.
Loewy's design philosophy is summarized with the acronym MAYA (most advanced, yet acceptable). The proliferation of clean, functional, and dynamic products that emerged from the Loewy offices throughout his long career provides testimony to his success in correctly making the prediction "Most advanced, yet acceptable".
Loewy:
“I once said that the most difficult things to design are the simplest. For instance, to improve the form of a scalpel or a needle is extremely difficult, if not impossible. To improve the appearance of a threshing machine is easy. There are so many components on which one can work.”
New profession of industrial design became an exciting and popular element of the modern lifestyle. Struggling through the taught times of the Great Depression industrial design became a beacon of the production industry.
Raymond Loewy's office covered a huge amount of the products successful due to its new design concept.
Loewy's design philosophy is summarized with the acronym MAYA (most advanced, yet acceptable). The proliferation of clean, functional, and dynamic products that emerged from the Loewy offices throughout his long career provides testimony to his success in correctly making the prediction "Most advanced, yet acceptable".
Loewy:
“I once said that the most difficult things to design are the simplest. For instance, to improve the form of a scalpel or a needle is extremely difficult, if not impossible. To improve the appearance of a threshing machine is easy. There are so many components on which one can work.”
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