Raymond Loewy was born in Paris in 1893, the son of Maximilian Loewy, a Viennese journalist, and Marie Labalme.
"As a boy I had liked both drawing and physics, and I always abhorred the role of being a spectator. In 1908, when I was 15, I designed, built and flew a toy model airplane which won the then-famous James Gordon Bennett Cup. By 16 I had discovered that design could be fun and profitable, and this lesson has never been lost on me.”
Raymond Loewy
Loewy went to Chaptal Collage, a respectable school in Paris.
Young Loewy served in the French Army Corps in World War I, became a captain, on the General Staff of the Vth Army.
He immigrated to the United States in the fall of 1919. Loewy started his career in New York. He made his first steps as fashion Illustrator for such magazines as Harper's Bazaar, Vogue, Vanity Fair, The New Yorker and National Geographic. At some point of his career Loewy longed to do something closer to his early interest in engineering. As Glenn Porter writes in his introduction to the Johns Hopkins Edition of the "Never Leave Well Enough Alone": "American products he felt were marvels of production and functionality but were also unnecessarily and unbearably ugly, noisy, smelly, and offensive". Near the end of 1920s Loewy entered the emerging ranks of industrial designers. Due to his talent and charisma Loewy was able to get to the forefront of the industrial design field in the quickest way.
Soon he ran the largest and most powerful of the nation's consultant design organizations.
In 1938 he became a U.S. citizen.
In 1949 Raymond Loewy had appeared on the cover of Time, the first designer to do so.
His firm worked for many years for the nation's leading corporations – the Pennsylvania Railroad, Frigidaire, Nabisco, Greyhound, Studebaker, Shell, International Harvester, Coca-Cola, and scores of others. The Loewy studios crafted such icons as the Lucky Strike cigarette packet the Exxon name and logo the livery and decorations for Air Force One, the Sears Coldspot refrigerator, and the habitats for many of the manned vehicles of the National Aeronautics and Space Administration.
Raymond Loewy was founding member and fellow of the American Society of Industrial Designers and its president during 1946
Loewy died in 1986 .
He was named one of the "100 most influential Americans of the 20th century" by Life magazine and one of the "'thousand makers of the 20th century" by the
Sunday Times.
"As a boy I had liked both drawing and physics, and I always abhorred the role of being a spectator. In 1908, when I was 15, I designed, built and flew a toy model airplane which won the then-famous James Gordon Bennett Cup. By 16 I had discovered that design could be fun and profitable, and this lesson has never been lost on me.”
Raymond Loewy
Loewy went to Chaptal Collage, a respectable school in Paris.
Young Loewy served in the French Army Corps in World War I, became a captain, on the General Staff of the Vth Army.
He immigrated to the United States in the fall of 1919. Loewy started his career in New York. He made his first steps as fashion Illustrator for such magazines as Harper's Bazaar, Vogue, Vanity Fair, The New Yorker and National Geographic. At some point of his career Loewy longed to do something closer to his early interest in engineering. As Glenn Porter writes in his introduction to the Johns Hopkins Edition of the "Never Leave Well Enough Alone": "American products he felt were marvels of production and functionality but were also unnecessarily and unbearably ugly, noisy, smelly, and offensive". Near the end of 1920s Loewy entered the emerging ranks of industrial designers. Due to his talent and charisma Loewy was able to get to the forefront of the industrial design field in the quickest way.
Soon he ran the largest and most powerful of the nation's consultant design organizations.
In 1938 he became a U.S. citizen.
In 1949 Raymond Loewy had appeared on the cover of Time, the first designer to do so.
His firm worked for many years for the nation's leading corporations – the Pennsylvania Railroad, Frigidaire, Nabisco, Greyhound, Studebaker, Shell, International Harvester, Coca-Cola, and scores of others. The Loewy studios crafted such icons as the Lucky Strike cigarette packet the Exxon name and logo the livery and decorations for Air Force One, the Sears Coldspot refrigerator, and the habitats for many of the manned vehicles of the National Aeronautics and Space Administration.
Raymond Loewy was founding member and fellow of the American Society of Industrial Designers and its president during 1946
Loewy died in 1986 .
He was named one of the "100 most influential Americans of the 20th century" by Life magazine and one of the "'thousand makers of the 20th century" by the
Sunday Times.
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